Michael O Hara of GSMA pushes the WAC concept.

The idea of one API and some sort of super app store sounds good. Just one super app store for all operators, great. I guess it could work for Java phones. But how will it compete with Blackberry, Apple and Android. It seems to me rich multimedia is where the action is going to be. Proprietary platforms are always going to have an edge over an integrated platform like WAC?
O Hara gives WAC is full hearted faint support. Or maybe I am just reading it wrong.